Nissan Philippines had one hell of a year in 2018. Last year, the Japanese carmaker sold a total of 34,952 vehicles—a 40% growth from the year prior and enough to give the brand an 8.7% market share. All this despite the implementation of the Tax Reform for Acceleration and Inclusion (TRAIN) law.
Impressive stuff. How did Nissan achieve this? Well, the clue is sort of in the paragraph above.
You probably know that the pickup-truck segment was the least affected by the TRAIN law. With that in mind, it should come as little surprise that the Navaraplayed a big part in Nissan’s local success last year. How big? Well, the model accounted for 46.2% of Nissan’s Philippine sales in 2018. You guys really love this pickup.
The Nissan Urvan follows a distant second with 19.5% of last year’s total unit sales. And in third is the humble Almera subcompact sedan with 17.5%. Also helping drive Nissan’s success in 2018 was the Nissan Terra. Accounting for 11.9% of sales, the Terra proves that Pinoys continue to be big fans of midsize SUVs.
“To change the game, we have to stick to our fundamentals. With what we have achieved last year, we can now look forward to dreaming bigger for 2019,” said Nissan Philippines president Ramesh Narasimhan during Nissan Philippines’ media thanksgiving event, attributing the brand’s continued success to its focus on the fundamentals.